Our People

Farook Kassim
Managing Director – al bogari Holdings

Farook helped to found al bogari Holdings in 1974, and has been with the firm since its inception.

With a corporate career spanning over thirty years, He brings vast hands-on experience to the firm. Farook is the current Chairperson of the Dubai Food Group, an umbrella organization under the Dubai Chamber of Commerce looking after the interests of the food and beverage industry in Dubai. Farook graduated from the OPM Programme at Harvard University in 2005. In the summer of 2008, he attended a course at the Center for Creative Leadership in Colorado Springs, USA. He is also a director of Expolanka Holdings, a privately held Sri Lankan conglomerate and a non-executive director of Al Baraka Bank South Africa, the leading Islamic Bank in South Africa.

Omar Kassim
Chief Executive Officer – al bogari Holdings

Omar graduated from the University of Warwick in the United Kingdom before joining al bogari Holdings in 2006.Omar’s innovative and dynamic approach is helping to shape the future of al bogari Holdings.

Karlo Alfredo
Marketing Manager – al bogari Holdings

Karlo joined us with a wealth of experience in marketing and brand management in various industries in the UAE. He was recently affiliated with Emirates National Group, a leading transportation conglomerate in the region, overseeing their overall marketing activities that involved ATL/BTL marketing, public relations, branding, and CRM. Prior to that, Karlo worked with Strategic Marketing & Exhibitions, where he successfully carried out marketing campaigns for renowned exhibitions like International Property Show and Dubai Woodshow.

Shihan Sheriff
Finance Manager – al bogari Holdings

Shihan is a dynamic finance professional with prior experience in the Hospitality and Real Estate sectors. He started his career with Keells Hotel Management Services Ltd, a manager of the largest number of hotel rooms in Sri Lanka and a subsidiary of conglomerate John Keells Holdings PLC. Prior to joining al bogari Holdings, he was in charge of Finance and the Administrative functions at Olive Real Estate in Dubai. Shihan is an Associate Chartered Management Accountant (ACMA) of CIMA (Chartered Institute of Management Accountants UK) and has read for a Special Finance Degree at the University of Sri Jayewardenepura, Sri Lanka.

Shoba Hari
Human Resources & Admin Manager – al bogari Holdings

Shoba is a young professional with a world of knowledge in the area of Human Resources.  She holds 2 Bachelor’s degrees (Business Management and Law.) Shoba has experience both in startups and large corporate setups and has excelled in building teams from scratch for FMCG, retail, manufacturing and media companies to support national level strategies. She has worked with companies such as Café Coffee Day, Repucom International and Jumbo Electronics. Her roles have extended to locations such as Asia, Europe, USA, Australia and New Zealand.